Truth, Lies, and Online Reviews
When it comes to online shopping the possibilities are limitless. Internet purchases are quick, easy, and convenient; finding great deals is one of the many perks. One of the downsides of ordering goods or services from the comfort of your home is navigating online reviews. Although consumers should be able to trust and rely upon the recommendations they gather online, thanks to the wonders of the Web just about anyone can become a critic or an expert.
Unfortunately, many of those “expert” appraisals aren’t written by people who’ve made a purchase before you. Many online businesses choose to employ less than truthful marketing strategies to solicit better, yet inauthentic ratings. Including those online reviews in your buying considerations can pose a problem when deceptive write-ups are commonplace.
Given that even one bad review can easily lead consumer expenditures in the direction of competitor sites, it’s no wonder these businesses will go beyond honest means to make sure they receive only the highest of feedback. Companies know just how important the opinions of their consumers are. If you’re making an online purchase then you’ve probably scoured cyber assessments of those products or services hoping for some insight to narrow down your choices.
Deciphering fact from fiction isn’t easy and even the savviest of online shoppers can be manipulated. In other words, don’t believe everything you read. The truth is that all businesses want and need positive reviews to be successful. If rating manipulation is prevalent, then where can consumers find honest reviews prior to making purchasing decisions?
We all know the saying about opinions, so use that to your advantage and make an investment worthy of your time and efforts. Undoubtedly, the most reliable insight comes from people who’ve already tested out a product or service. If online reviews aren’t always to be trusted, asking friends, family or co-workers about their experiences is the quickest route to knowledge.
Whether factual or not, finding hundreds of reviews online is easy if you’re looking for top-rated running shoes or the most powerful cordless vacuum. It becomes harder when searching for credible or comprehensive online analyses of less frequent purchases for home improvement like water purification systems or a water softener.
Dependable sources like Popular Mechanics or Consumer Reports, although helpful to consult if you want to know the benefits of having a water softening system in your home, don’t offer specific system reviews for straightforward buying decisions. Making the investment in improving your drinking water is an important one. Understanding the pros and cons of each system makes reliable water softener reviews a necessity. Asking other homeowners, co-workers and neighbors is an excellent option before making a purchase either online or in person.
Knowing the best place to buy a product and what you can expect from it can give homeowners peace of mind. If you’re not sure where a review comes from, don’t be swayed by a positive or a negative review. Do yourself a favor and get an honest opinion from someone you know with firsthand experience; personal recommendations beat anonymous online reviews any day.
Credibility is Key
Opinions of others are a major influencer in the purchasing decisions of consumers. The collective intelligence of online review sites along with social media allows shoppers to get more than one opinion and validate choices. Americans are constantly seeking advice and opinions on goods and services before purchasing. We’re all looking for answers, especially in areas where we lack expertise.
There are an endless number of choices we need to make on a daily basis. Why not make it easier for ourselves when it comes to buying something as important as a tool to improve our home’s water? Getting recommendations from someone you know and trust is the most effective way to ensure the product or service you’re getting is a good one.
Another option is to turn to independent survey panels and reviews from companies like Bizrate or Consumer Affairs. These sites claim no affiliation to any particular product or company, and offer consumers the ability to search for companies, services, or products before making a buying decision. Consumers can also fill out surveys on the products they’ve purchased, playing an important role in the success or failure of products sales. Unbiased reviews that are purely research-driven present a comprehensive buying guide for consumers.
Avoid Buyer’s Remorse
Authentic feedback and reviews of water softeners are valuable. With a great many options in home water purification systems available, it’s a decision that needs to be tailored to your specific home’s needs. In the quest to buy the best, looking to others to share their experiences in softening systems will trump even the most influential of online reviews.
If you’ve always wanted to be a sleuth, here’s your chance. It’s fair to be skeptical of products online that have received nothing but dozens of positive reviews. If you do your homework, you can be confident in the opinions you’ve sought. Use independent review sites and your friends and family to thoroughly get to know a product. To be well-informed, you have to trust your review platform.
That’s not to say that online water softener comparisons can’t be useful. If you want to look to strangers for help, you’ll just have to examine the trustworthiness of a product site as a whole. Product quality and seller reputation matter. Comparing water softening systems and reviews can take time and a lot of patience.
Good Products, Great Water
A water softener can change everything about your home—the way you bathe, clean, cook, and drink. Having good, clean water makes life easier for homeowners. Water softener system reviews need to come from experts or those who’ve tested products and can make helpful recommendations.
It’s safe to say that online user reviews of water softeners, as well as for other products, are less trustworthy than ever. For every honest review there are hundreds of fakes. It’s often hard to weed out the truth. What you can trust in is your family, your friends, and those who have already gone through the buying/owning process. No one wants to guess whether that stellar online review or water softener comparison was written by someone who’s never owned a water purification system.
If you’ve never had a water softener, or you’re looking to purchase a new one, you’ll want to be sure you’re getting the best deal and the highest quality system for your money. Reviews of water softeners should be contextual, authentic, and truly helpful. If you’re looking for an honest assessment of a water softening system, unleash the power of word of mouth.
So go ahead and splurge on those Nikes that, according to reviews, will make you as fast as an Olympian. But when it comes to more important investments into your family’s health, like the quality of your drinking water, just make sure to ask around.